Resume

Phone: 610-730-0473

Inizio Evoke – Associate Creative Director of Copy (February 2024 – September 2024)

Led copy for projects across video, social, and web for agency’s biggest account (AOR DTC work for an antibody-drug conjugate for breast cancer)
Led a creative team (2 art, 1 copy) for pre-market concepting on an unbranded HCP campaign in hematology/oncology
Organized, scripted, and captured patient testimonials

Digitas Health - Associate Creative Director of Copy (October 2022 - August 2023)

Led a team consisting of 2 direct reports and 3 indirect reports ranging from the level of associate copywriter to group copy supervisor
Served as the creative lead for all materials created to promote and support a leading oncology biologic (AOR DTC), with a specific focus on gastric, esophageal, and colorectal cancer indications
Provided legacy brand knowledge for the same oncology biologic
Maintained responsibilities of a group copy supervisor (see entry below)

Digitas Health - Group Copy Supervisor (April 2021- October 2022)

Maintained responsibilities as a senior copywriter (see entry below) while also taking on two direct reports
Helped concept, create, direct, and review copy for a second iteration of a multi-channel umbrella DTC campaign for a leading oncology biologic
Developed branded story of a patient with lung cancer that was used across social, web, print, and broadcast TV

Digitas Health - Senior Copywriter (February 2019 - April 2021)

Served as the main copywriter for the lung cancer indication of a leading oncology biologic (AOR DTC)
Helped concept and create a first-in-class, multi-channel umbrella DTC campaign for a leading oncology biologic
Led all copy work for a complete UX overhaul on DTC website for a leading oncology biologic; including a reevaluation of all current content; approval with multiple client partners; and submission and approval to multiple medical, legal, and regulatory review teams

Evoke Health - Senior Copywriter (March 2018 - February 2019)

Oversaw copy direction and implementation for across 2 in-market brands (digital HCP AOR) and an oncology launch brand
Created content, message flow, and reference documents for all pieces created
Provided a level of medical knowledge to the teams that maintained an efficient workflow and provided on-hand support for client and regulatory reviews.

Digitas Health - Copywriter (August 2015-March 2018)

Artcraft Health Education- Copywriter (October 2014-August 2015)

Microsoft Office Suite
Adobe Acrobat
Review and mark-up via Workfront Proof
Midjourney (text-to-image AI)
Veeva Vault electronic submission system
Proficiency in use of the following online research tools
- Pubmed
- ClinicalTrials.gov
- SEER Data Explorer from the National Cancer Institute

Clarion University of Pennsylvania (now known as PennWest), Clarion, PA

August 2006 - May 2010

Bachelor of Science

Major: Molecular Biology/Biotechnology

Minor: Honors, English Writing

Concentration: Pre-Medicine Program